General Mills Removes Artificial Dyes From All US Cereals

General Mills announced Wednesday it has eliminated artificial colors from its entire US cereal lineup, including popular brands like Lucky Charms and Trix. The Minneapolis-based food giant said it has replaced synthetic dyes with natural alternatives derived from fruits, vegetables, and spices such as turmeric and paprika to maintain the cereals' signature vibrant colors. Bethany Quam, General Mills' president of cereal, said in a statement that the move reflects the company's effort to evolve with consumer demand while continuing to deliver taste and quality. The shift comes amid growing public and regulatory scrutiny over artificial additives in food products, with health-conscious consumers increasingly pushing for cleaner ingredient labels. General Mills joins a wave of food manufacturers responding to mounting pressure to phase out synthetic dyes from household staples marketed heavily to children.